No. 14 (Mountain Primula) The Botanical Magazine. London 1787. $150.00

“Primula Villosa. Mountain Primula”

William Curtis was an 18th century Englishman who devoted his life to the study of botanicals. The arrival of exotic botanical specimens to Europe prompted a demand for detailed and accurate information concerning the new plants. The Botanical Magazine or Flower-Garden Display'd, later known as Curtis' Botanical Magazine, was issued in a small format, in monthly installments. Each installment arrived wrapped in blue papers and contained three hand-colored botanical illustrations with text describing each plant and its attributes. The first issue of the Botanical Magazine was published February 1787 and was an immediate success. It is considered to be the first horticultural magazine. It remained so popular that it continued to be produced with hand colored plates up into the 1940s!

Grouping of purple early spring primrose with green leaves, stem and roots.

Copperplate engraving with full original hand color and accompanying descriptive text.
Single page measuring 9 ¼ x 5.5 inches sheet.
Excellent condition.